A customer relationship manager (CRM) is usually a bunch of integrated cloud applications like the marketing cloud, sales cloud, and service cloud that collect and store a customer’s data. It gives a company’s sales team a platform to manage customer interactions and prioritize certain activities so that customers don’t feel like they are being ignored by employees. Because of this, it also improves a customer’s experience.

Without a doubt, CRM software is one of the most important tools for a sales team to use. It is far more than a way to contact customers. If it is used for all its capabilities, CRM software can help sales teams spend more time with current and potential customers. When a salesperson gets to spend more time with a customer, there is a higher chance that more deals will close and a higher chance of customer retention. Across the board, most companies can benefit from a cross-functional and fully integrated CRM solution.

CRM software stores and manages your customers’ information, increasing the number of deals your sales team close and helping marketing teams find new customers quickly.

But what are some signs that your business needs a CRM solution?

Sales are struggling: All companies need to enter new markets or create new products at some point. However, if you are struggling with generating business right now, then it might be a good time to invest in a CRM solution. It will help you sort, analyze, and prioritize the best leads for your sales so your sales team can spend time closing deals and helping customers.

Difficulty building customer profiles: If you can’t find all the data that build your ideal customer profile, then all you can do is guess. On top of that, you won’t be able to see your sales team’s activity. This will cause you to pull your sales team into meetings to find out what they’ve been up to, and they’ll have less time to engage with customers and make sales.

Customer service is struggling: Customer service representatives need to be proactively working with customers, not reacting to customer issues. If your business has this issue, it’s probably time for you to invest in a CRM tool for your service team. It will give you a unified view of your customer so that your service team will be able to give them a fantastic experience.

Poor collaboration between sales and marketing departments: A proper CRM can hold many kinds of information, allowing it to be used by multiple different teams. If different departments aren’t cooperating properly, it can impact the experience of a customer. They will have to repeat themselves to different departments. Promises one department made might slip through the cracks as information is relayed to another department. The list can go on and on, but the bottom line is that if there is no smooth cooperation between the different business teams, customers will be lost.

A CRM is beneficial for any business in today’s fast-paced work world. It can help improve collaboration and communication in your business, as well as boost your customers’ experiences. CRM solutions have a lot more uses than the four that were listed in this post, so do some research of your own to identify different aspects of your business that would benefit from a CRM tool. To learn more about CRM solutions, get in touch with Digital Workforce Solutions today!