Out of the four market leaders, Microsoft Power Automate is well-positioned to make some strong strides within the RPA market. Its time in the RPA market has been pretty short, but Microsoft has been experiencing an increase in popularity due to its reduced licensing fees that help businesses lower their total cost of ownership for automation, its ease of use for workers, and its extensibility with the rest of the Microsoft ecosystem.
Microsoft is also seeing a boost because of the number of companies that are building and deploying net-new automation in Power Automate. They also bundled Power Automate for free in Windows 10, adding to the boost they’ve already been seeing.
Newer generation cloud-native automation platforms are also becoming available with better capabilities, and this has led to more companies entertaining multi-platform strategies for their automated processes. Some of these platforms are still pretty expensive, but organizations are still drawn to them for their specialized tools. Additionally, companies are finding that the different tools offered in the multi-platform strategies are more compatible with specific architecture within their enterprise.
Overall, the RPA vendor market is still pretty young compared to other enterprise software segments. Because of this, organizations across the world are still evaluating all the available RPA platforms to see which one will work best for their business needs. As RPA platforms continue to improve, companies will be able to improve RPA governance, automate more complex, end-to-end processes, and apply RPA more broadly across the business while achieving scale. With the current boosts that RPA platforms are seeing, these improvements will only offer more significant boosts to RPA companies in the future.